During the 1890s, a new type of poster emerged in the United States, one that more closely resembled a work of art than an advertisement. Thanks to recent advancements in printing techniques, artists could create colorful, inventive compositions that seamlessly integrated text and images. Recognizing the broad appeal of this novel art form, the publishing industry began commissioning sophisticated placards to advertise magazines, journals, books, and other types of literature. Though short-lived, the so-called literary poster had a lasting impact on illustration, graphic design, and marketing in the United States.